What are lead sources and categories

1 min readUpdated Oct 8, 2026SalesHow ToSuggest edit

Before analyzing campaign ROI, we need to know where your clients come from. Our system structures data into specific 'Lead Sources' and groups them into 'Categories' for streamlined analysis.

For a list of Lead Source Categories and what each entails, see Choosing the right Lead Source Category.

For a list of Specific Lead Sources and what each entails, see Choosing the right Specific Lead Source.

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